Cruise travel is evolving faster than ever. Guests expect more convenience, more personalization, and more seamless ways to stay connected—whether navigating a 1,000-foot vessel, coordinating with family, or engaging in onboard entertainment.
In fact, 72% of cruise travellers say personalization and convenience are their top priorities (CLIA, 2024).
This shift presents both new challenges and new opportunities for cruise operators.
Yet across the industry, a familiar gap remains:
- Guests still depend on physical keycards that are easily lost or demagnetized.
- Families struggle to locate each other on massive vessels.
- Crew members juggle service requests through calls, queues, and manual processes.
- Operators miss opportunities for personalized engagement due to disconnected guest data.
Introducing TRAK: The Smart Cruise Companion That Elevates Every Journey
TRAK is a sleek, customizable wearable engineered to unify the entire cruise experience—from access and payments to real-time tracking and interactive entertainment.
With TRAK, guests enjoy:
- Keyless stateroom access
- Cashless payments anywhere onboard
- Quick, tap-and-go event check-ins
- Real-time family and group tracking
- Light-synced entertainment experiences
TRAK 2.0: Designed for Your Brand, Loved by Your Guests
TRAK 2.0 takes customization to a new level, making the wearable an extension of each cruise line’s identity.
Customization Highlights
- Multiple styles: bracelet, badge, clip, or medallion
- Custom colors, finishes, and materials
- Water-resistant and hypoallergenic for all-day comfort
Connectivity Features
- Real-time family and group tracking
- Light-based alerts for guidance and notifications
- One-touch service calls to connect guests with crew
More than a wearable—TRAK becomes a signature part of the guest experience.
Powerful Technology Behind the Scenes
At the core of TRAK is WiSilica’s robust IoT infrastructure:
- Two-way BLE 5.4 + Wi-Fi communication
- Real-time positioning with high accuracy
- Integration with PMS/POS/CRM systems
- Heatmaps, dwell-time analytics & behavior insights
ROI That Speaks for Itself
Early deployment data shows that TRAK is not just enhancing experiences—it’s driving measurable business outcomes.
- 28.9% sell-through rate in the first 30 days
- 84% profit margin during pilot phase
- 22% increase in onboard spending with cashless convenience
Source: Cruise Market Watch
- Improved operational efficiency and reduced crew workload
Let’s redefine the cruise experience—together.
Reach out to learn how TRAK can enhance comfort, safety, and engagement onboard.
- sales@wisilica.com